Gerber has a long-standing reputation for quality and innovation, and their products are designed to last and perform in the toughest conditions. We were tasked with creating social campaigns for their more complex tools to make it easy for customers to understand their versatility and power. The goal is to bring the Gerber brand to the masses by simply and succinctly communicating the need for the tools. We do this by capturing imagery of the tools and creating easy to understand videos that showcase their uses.